European Fashion meets American Athleisure & Medical Apparel. This brand embraces all body types and shapes, which means plus-size, petite, top-heavy, bottom-heavy, petite, and tall. Also, this brand supports diversity, all ethnicities, cultures minorities, and different ethnicities, together with health professionals through scholarship awards, and grants.


The goal was to create an interesting and attractive logo, so we used the first letter E to create a minimalistic logo with an additional star symbol. A star represents a symbol of positivity, happiness or renewal, which matches the brand’s values and goals.