To achieve this goal, the approach taken for the project involved conducting in-depth market research to gain insight into the target audience and competition. This information was then used to guide the design process, with the focus being on creating a memorable and recognizable logo and visual identity.

The inspiration for the logo was the boho style of the already-created interior and exterior of the bar. Inspiration from natural objects inside, decorative elements, tiles and music.

In mutual agreement with the founder, we decided that the logo should match the boho-style ambiance and create a cup that resembles a nest as part of the logo.